- Home /
- Mineral Line History
Mineral Line History
Mineral Makeup line
Mineraz was founded in 2003 in the state of Maryland, USA, by Adi Gilon and specializes in custom blending stunning cosmetics colors using pure mineral ingredients that are healthy for your skin.
We use ancient / simple and modern techniques and methods as well as self developed formulas to offer high standard quality resulting in intense, glowing and rich colors.
We, at Mineraz Cosmetics, decided to use only the best ingredients available, backed-up by deep research into skin-care ingredients.
Our principles in the development and creation of our mineral makeup line are:
* Use of healthy ingredients – no use of synthetic ingredients to harm the skin and clog pores.
* A large selection of natural looking colors to emphasize the beauty of individual feminine tones.
* To provide radiant high natural looking and long-lasting coverage.
* Will not irritate skin. Our mineral makeup is non-allergenic.
* Provide high natural sun-protection
* Unlimited shelf life.
* Highly water resistant
* Non-toxic to the environment.
* Not tested on animals.
* Our powders are versatile.
In 2009 Mineraz Laboratory was transferred from the USA into "Naturescent Ltd." in Mitzpe Ramon, and production was begun under the Israeli Health Department.
In 2010, "Naturescent" and "Mineraz Cosmetics" started a re-branding process and merged under the name of FARAN.
All Faran beauty products are certified by ECOCERT.